Indian Obsession with fair skin
‘Don’t go out in the sun’ ‘Don’t drink tea you’ll get darker’ ‘Drink Milk you’ll get fairer’ ‘Why don’t you try fairness creams’ ‘You’ve got nice features but you are dark’ You must have heard thousands of these advises and comments if you have a dusky shade as our Indian society is obsessed with fair skin so much that skin whiteners and lighteners make up the largest segment of the facial care market in India. The Indian cream market in 2014 was estimated to be around half a billion dollars that’s around 3000 crores. Beauty in Indian minds is associated with fair skin. You are considered to be pretty only if you have a light shade. It’s like idolising fairness. Indian obsession with fair skin has reached such a stage where people are judged on the basis of their skin colour. One of the major factors that is kept in mind while selecting a groom or bride is their skin colour. Skin colour is like an indicator for moral, ethical, intellectual qualities. This obsession c...